{"id":17445,"date":"2023-10-12T10:00:00","date_gmt":"2023-10-12T08:00:00","guid":{"rendered":"https:\/\/www.bizouard.com\/blog\/2023\/10\/12\/whatsapp-veut-seduire-les-entreprises\/"},"modified":"2023-12-07T12:02:11","modified_gmt":"2023-12-07T11:02:11","slug":"whatsapp-veut-seduire-les-entreprises","status":"publish","type":"post","link":"https:\/\/www.bizouard.com\/blog\/2023\/10\/12\/whatsapp-veut-seduire-les-entreprises\/","title":{"rendered":"WhatsApp veut s\u00e9duire les entreprises"},"content":{"rendered":"<p>D\u00e9j\u00e0 utilis\u00e9e largement partout dans le monde, WhatsApp, l\u2019application de messagerie instantan\u00e9e de Meta (Facebook), cherche \u00e0 d\u00e9gager toujours plus de rentabilit\u00e9. Elle a d\u00e9j\u00e0 op\u00e9r\u00e9 plusieurs am\u00e9liorations ces derniers mois, mais souhaite aller encore plus loin en visant notamment les utilisateurs qui sont de plus en plus nombreux \u00e0 discuter, via l\u2019application, avec des entreprises.<\/p>\n<h3 class=\"title\">R\u00e9server un billet d\u2019avion<\/h3>\n<p>De nouvelles fonctionnalit\u00e9s pourraient ainsi arriver rapidement telles que r\u00e9server un billet d\u2019avion au sein m\u00eame de l\u2019application en s\u2019adressant au compte d\u2019une entreprise. Les compagnies a\u00e9riennes pourraient ainsi proposer un service plus personnalis\u00e9, r\u00e9pondant rapidement aux besoins des clients, comme, par exemple, recevoir des offres sur-mesure directement dans ses conversations, \u00e9changer facilement avec un agent de la compagnie, ou encore modifier sa r\u00e9servation sans passer par le site web. WhatsApp aimerait \u00e9galement am\u00e9liorer les exp\u00e9riences de discussion entre utilisateurs et entreprises, en proposant, par exemple, de prendre rendez-vous directement sur l\u2019interface.<\/p>\n<p>Les Echos Publishing 2023<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019application de messagerie WhatsApp continue de se d\u00e9velopper pour proposer de nouvelles solutions. Plusieurs fonctionnalit\u00e9s in\u00e9dites pourraient ainsi s\u00e9duire les entreprises.<\/p>\n","protected":false},"author":5,"featured_media":17446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-17445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-multimedia","typo-actualite"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/posts\/17445"}],"collection":[{"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/comments?post=17445"}],"version-history":[{"count":0,"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/posts\/17445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/media\/17446"}],"wp:attachment":[{"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/media?parent=17445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/categories?post=17445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/tags?post=17445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}