{"id":16374,"date":"2023-02-06T12:00:00","date_gmt":"2023-02-06T11:00:00","guid":{"rendered":"https:\/\/www.bizouard.com\/blog\/2023\/02\/06\/le-mecenat-en-france-plus-de-2-milliards-deuros\/"},"modified":"2023-04-03T12:02:08","modified_gmt":"2023-04-03T10:02:08","slug":"le-mecenat-en-france-plus-de-2-milliards-deuros","status":"publish","type":"post","link":"https:\/\/www.bizouard.com\/blog\/2023\/02\/06\/le-mecenat-en-france-plus-de-2-milliards-deuros\/","title":{"rendered":"Le m\u00e9c\u00e9nat en France\u00a0: plus de 2\u00a0milliards d\u2019euros\u00a0!"},"content":{"rendered":"<p>Les entreprises qui consentent des dons \u00e0 certaines associations peuvent b\u00e9n\u00e9ficier d\u2019une r\u00e9duction d\u2019imp\u00f4t. \u00c0 ce titre, 4,61\u00a0% des entreprises assujetties \u00e0 l\u2019imp\u00f4t sur les soci\u00e9t\u00e9s, soit 104\u00a0756\u00a0entreprises, ont d\u00e9clar\u00e9 des dons \u00e0 l\u2019administration fiscale au titre de l\u2019ann\u00e9e\u00a02020. Le montant de ces dons s\u2019\u00e9levant \u00e0 2,271\u00a0milliards d\u2019euros.<\/p>\n<p>Depuis\u00a02010, le montant des dons d\u00e9clar\u00e9s au titre du m\u00e9c\u00e9nat a plus que doubl\u00e9, et le nombre d\u2019entreprises m\u00e9c\u00e8nes quasiment quadrupl\u00e9.<\/p>\n<h3 class=\"title\">Qui sont les m\u00e9c\u00e8nes\u00a0?<\/h3>\n<p>En\u00a02020, 96\u00a0% des entreprises m\u00e9c\u00e8nes \u00e9taient des micro-entreprises et des PME. Cependant, elles ne repr\u00e9sentaient que 25,9\u00a0% des dons. Le tableau ci-dessous indique le montant des dons selon la taille de l\u2019entreprise m\u00e9c\u00e8ne.<\/p>\n<p><img decoding=\"async\" class=\"icono in-text\" src=\"k4_19819789_in-1.jpeg\"><\/p>\n<h3 class=\"title\">\u00c0 qui donnent-ils\u00a0?<\/h3>\n<p>Les trois domaines privil\u00e9gi\u00e9s par les entreprises m\u00e9c\u00e8nes, en\u00a02020, \u00e9taient le sport (46\u00a0% d\u2019entre elles), la culture et la pr\u00e9servation du patrimoine (37\u00a0%), et le social (32\u00a0%).<\/p>\n<p>Les trois quarts des m\u00e9c\u00e8nes favorisaient des structures \u0153uvrant au niveau local ou r\u00e9gional, 36\u00a0% des structures nationales et 12\u00a0% des structures internationales.<\/p>\n<h3 class=\"title\">Pourquoi donnent-ils\u00a0?<\/h3>\n<p>En\u00a02020, la moiti\u00e9 des entreprises pratiquaient le m\u00e9c\u00e9nat pour exprimer les valeurs de l\u2019entreprise et le tiers pour valoriser leur image et leur r\u00e9putation.<\/p>\n<p>Renforcer l\u2019ancrage territorial de l\u2019entreprise (31\u00a0%) ainsi que f\u00e9d\u00e9rer et fid\u00e9liser les collaborateurs (25\u00a0%) faisaient \u00e9galement partie des motivations des m\u00e9c\u00e8nes.<\/p>\n<h3 class=\"title\">Comment donnent-ils\u00a0?<\/h3>\n<p>Le m\u00e9c\u00e9nat financier (dons de sommes d\u2019argent) restait, en\u00a02020, le plus important puisque 88\u00a0% des entreprises le pratiquaient.<\/p>\n<p>Le m\u00e9c\u00e9nat en nature (dons de biens) \u00e9tait pratiqu\u00e9 par 25\u00a0% des entreprises et le m\u00e9c\u00e9nat de comp\u00e9tences (mise \u00e0 disposition de salari\u00e9s) par 15\u00a0% d\u2019entre elles. Ce dernier devrait cependant prendre de l\u2019ampleur car le quart des entreprises souhaitent le d\u00e9velopper.<\/p>\n<p><cite class=\"reference\"><a href=\"https:\/\/admical.org\/contenu\/barometre-du-mecenat-dentreprise-2022\" class=\"target-blank\"><br \/>\n               Le barom\u00e8tre du m\u00e9c\u00e9nat d\u2019entreprise en France, 2022, Admical<br \/>\n            <\/a><\/cite><\/p>\n<p>Les Echos Publishing 2022<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En\u00a02020, pr\u00e8s de 105\u00a0000\u00a0entreprises ont d\u00e9clar\u00e9 avoir effectu\u00e9 un don au titre du m\u00e9c\u00e9nat, pour un montant d\u00e9passant les 2\u00a0milliards d\u2019euros.<\/p>\n","protected":false},"author":5,"featured_media":16375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-16374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiscal","typo-actualite"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/posts\/16374"}],"collection":[{"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/comments?post=16374"}],"version-history":[{"count":0,"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/posts\/16374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/media\/16375"}],"wp:attachment":[{"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/media?parent=16374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/categories?post=16374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/tags?post=16374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}