{"id":13228,"date":"2021-08-23T12:00:00","date_gmt":"2021-08-23T10:00:00","guid":{"rendered":"http:\/\/www.bizouard.com\/blog\/2021\/08\/23\/associations-et-fondations-quelle-presence-sur-les-reseaux-sociaux\/"},"modified":"2021-10-06T12:00:13","modified_gmt":"2021-10-06T10:00:13","slug":"associations-et-fondations-quelle-presence-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.bizouard.com\/blog\/2021\/08\/23\/associations-et-fondations-quelle-presence-sur-les-reseaux-sociaux\/","title":{"rendered":"Associations et fondations\u00a0: quelle pr\u00e9sence sur les r\u00e9seaux sociaux\u00a0?"},"content":{"rendered":"<p>France G\u00e9n\u00e9rosit\u00e9s vient de publier son <a href=\"https:\/\/www.francegenerosites.org\/ressources\/barometre-2021-des-reseaux-sociaux-des-associations-juin-2021\/?utm_source=sendinblue&amp;utm_campaign=newsletter_etudes&amp;utm_medium=email\" target=\"_blank\" class=\"target-blank\" rel=\"noopener\">Barom\u00e8tre\u00a02021<\/a> des r\u00e9seaux sociaux des associations recensant l\u2019utilisation de ces outils par 53\u00a0associations et fondations du secteur de la g\u00e9n\u00e9rosit\u00e9.<\/p>\n<p>Premier constat, toutes ces structures ont un compte Facebook et presque toutes (98\u00a0%) sont pr\u00e9sentes sur Twitter, Instagram et LinkedIn. YouTube est le dernier de la liste puisque \u00ab\u00a0seulement\u00a0\u00bb 94\u00a0% de ces associations et fondations y sont actives.<\/p>\n<p>Quant au nombre d\u2019abonn\u00e9s, Facebook occupe l\u00e0 encore le haut du podium avec 10,7\u00a0millions d\u2019abonn\u00e9s cumul\u00e9s pour ces 53\u00a0structures. Suivent ensuite Twitter (4,1\u00a0millions), Instagram (1,6\u00a0million), LinkedIn (1,4\u00a0million), puis YouTube (534\u00a0000\u00a0abonn\u00e9s).<\/p>\n<p>Facebook confirme sa place de leader avec le nombre moyen d\u2019abonn\u00e9s par page (203\u00a0022\u00a0abonn\u00e9s). Twitter (77\u00a0578\u00a0abonn\u00e9s) et Instagram (30\u00a0815\u00a0abonn\u00e9s) compl\u00e8tent le trio de t\u00eate. Les associations et fondations comptent, en moyenne, sur LinkedIn et YouTube respectivement 26\u00a0386 et 10\u00a0076\u00a0abonn\u00e9s.<\/p>\n<p class=\"annotation\">\n               <span class=\"titreannotation\">\u00c0 noter :<\/span> entre\u00a02020 et\u00a02021, le nombre d\u2019abonn\u00e9s sur les pages des 53\u00a0associations et fondations a connu une tr\u00e8s forte progression sur LinkedIn et Instagram (respectivement +72\u00a0% et +50\u00a0%).<\/p>\n<p>Les Echos Publishing 2021<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook reste le num\u00e9ro un des r\u00e9seaux sociaux en\u00a02021 pour les associations et fondations du secteur de la g\u00e9n\u00e9rosit\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":13229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[35,37],"tags":[30],"class_list":["post-13228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-juridique","category-multimedia","tag-associations","typo-actualite"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/posts\/13228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/comments?post=13228"}],"version-history":[{"count":1,"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/posts\/13228\/revisions"}],"predecessor-version":[{"id":13255,"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/posts\/13228\/revisions\/13255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/media\/13229"}],"wp:attachment":[{"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/media?parent=13228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/categories?post=13228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bizouard.com\/wp-json\/wp\/v2\/tags?post=13228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}